imperfect

This project was the plan to build up a street-level shop for the newly created brand, named “imperfect”, that promotes sustainable food & agriculture, by having “The world is imperfect,so do well by doing good.” as their primary brand mission.
“Fun, outdoor-like space” was the goal the owner wanted to achieve with this project, and so we decided to create a space inside the shop where time goes by slowly, unlike the hectic Omotesando Street where this shop is actually located at.
We also aimed to create a forum-like space where people will want to pause their walk to have a closer look at their fair food and products.

The shop is divided into two sections inside, where on the left you will see a shop that sells nuts and chocolates, and on the right a tiny coffee kiosk. As you keep walking through the entrance, there will be 3 counters for face-to-face customer services. The counter was made with glossy copper plates like mirror surface. The gentle stair path just before these counters is designed with solid wood blocks to make it look like an outdoor alleyway.
The interior walls were painted with the material mixed with coffee beans. This material has 2 different stories integrated into it; one is the history of the shop’s location because the base has similar texture with the historical Dojunkan Apartments, and another one is the merchandise that the brand puts a great care of.
Since inside the coffee kiosk can be a little bit difficult to see from the outside, we used copper mirrors on the ceiling to let the pedestrians outside know what the inside atmosphere like.
We installed inside the shop the transparent glass counter with wooden foundations. This counter is much like the symbols of food transparency. We aimed for supporting the conversations between customers and baristas to start naturally, by installing this memorable counter that is designed to look like transparent treasure boxes, because some components of the counters that are usually hidden in ordinary furniture designs, are visible through these brilliant glass panels.

With warm materials such as copper and solid wood, and with the designs that consider the communications between the shop staff and the customers, we were able to create a place that will provide new experiences for those who enter the shop.